- Know what your site can do for your business. Is it possible to move beyond a brochure site?
- Invest in quality hosting, site design and build.
- View the site from your clients perspective, wear their shoes not yours.
- Use appropriate technology to enhance the value of your site to your clients, not because it is "fun" / "nice" / "latest".
- Use plenty of appropriate and relevant content. Use content as lead into product service offerings.
- Integrate site into your business, do not treat as an add on.
- Promote and market your site - do not rely only on people finding your site.
- Spell, grammar check your site and ensure quick downloads.
- Invest in some SEO.
- Monitor, review and adjust you site as required.
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