Here at 4success we get many questions related to building and integrating a web site into a business. Some of it based upon half truths and misconceptions. The following articles aim to clarify aspects of running a web site and help business owners make the most of their internet solution.
Another Directory to watch out for
It seems another directory service has arisen wth questionable ethics.
If you get approached by "Google Directory" take a little time to do some research before paying your hard earned money:
From Dodgy Business
From NZ Herald
Warning - directory listing scam
We were recently notified by a potential scam involving a New Zealand based directory service which we feel is important enough to make people aware of.
Remember "Buyer Beware"
Read more: Warning - directory listing scam
Ecommerce (payment options)
One area of ecommerce where we get many questions is the area of accepting payments for on line orders. Here we have out lined some of the different options for payments and their pros and cons.
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Website activity analysis
Website activity analysis is the monitoring of visitor activity to a website with the aim of determining what aspects of a website work towards the business objectives. Most web servers provide logs or reports which provide data or information related to visitor activity on a web site. At 4success we provide reports on all our hosted sites.
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10 Web site Do nots!
There are a number of things a web site owner should not do if their site is to be successful. The following are some of the more important ones.
Read more: 10 Web site Do nots!
10 important web site Dos.
The following are 10 important things that a web site owner should do with regards to running a web site as part of their business.
Read more: 10 important web site Dos.
Myths and Legends
There are many myths and legends associated with web sites, here we hope to dispel the worst of these and point site owners in a direction which will allow them to generate the most out of their web sites.
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Web site promotion
If a web site owner wants visitors to their site so that they can avail themselves of the products or services on offer. They need to let potential visitors know that the site is available and what it has to offer. SEO
is only part of the story, the following article will provide a number of possible promotion options which will help generate traffic to the site and thereby increase the opportunity to sell to visitors.
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Quick guide to Search Engine Optimisation SEO
Search Engine Optimisation "SEO" is the activity required to prepare a site for submission to search engines and directory services and ensuring the site is prepared in a manner that allows it to get the best ranking where possible in search result returns.
The following provides a quick overview of some aspects of SEO.
Read more: Quick guide to Search Engine Optimisation SEO
Preventing On line Fraud
Running an On Line store like any other business requires attention to fraud. The following article aims to provide the on line store owner with information to allow them to produce policies and procedures which will reduce the likelihood of fraud and ensure profitability is maximised.
Read more: Preventing On line Fraud